Customer Stories
From seed-stage startups to Series B companies—see how subscription businesses use Mowt to make smarter decisions.
Productivity Software
"We crossed £50k MRR and had no idea what our unit economics actually looked like. Mowt showed us we were spending 3x our LTV on acquisition for certain segments. We cut unprofitable channels and grew faster with less spend."
CAC Reduced
47%
Profit Margin
+£18k/mo
Payback Period
4mo → 2mo
SaaS Analytics
"Our investors asked for revenue retention metrics during our Series A. I had 48 hours to pull it together. Mowt's cohort retention views saved me. Literally had the deck ready in 3 hours."
Deck Prep Time
3 hours
Net Retention
118%
Series A Raised
£4.2M
Field Service Management
"We thought our annual plans were our best customers. Mowt revealed monthly subscribers actually had 30% higher LTV because they expanded seats faster. We completely changed our pricing strategy."
Revenue Per Customer
+£412
Expansion MRR
+63%
Annual Contract Value
£7.2k avg
Email Marketing
"Our churn was 8% and climbing. Mowt helped us identify it was all concentrated in the first 14 days. We rebuilt onboarding, added in-app prompts, and got churn down to 3.1%. The ROI was mental."
Churn Reduction
8% → 3.1%
First Week Retention
+41%
Annual Savings
£240k
Email Infrastructure
"We had 12 different pricing tiers. No one knew which ones actually made money. Mowt showed us 3 tiers drove 80% of profit. We simplified to 4 plans and revenue jumped 22% in two months."
Plans Simplified
12 → 4
Revenue Increase
+22%
Gross Margin
74% → 81%
Form Builder
"I was tracking MRR in a Google Sheet. Every month I'd spend 6 hours updating formulas and second-guessing myself. Mowt connects directly to Stripe and I trust the numbers completely. It's like having a finance team for £200/mo."
Time Saved
24hrs/mo
Billing Accuracy
100%
Revenue Confidence
Complete
Document Management
"We kept missing our forecast by 15-20%. Turns out we had massive seasonality we never spotted. Mowt's YoY comparisons and trending showed the pattern. Now we forecast within 5% every quarter."
Forecast Accuracy
95%
Seasonal Insight
Discovered
Board Confidence
Transformed
Push Notifications
"We were about to raise prices but had no data to back up the decision. Mowt showed us our most engaged cohort had 4x higher willingness to pay. We launched a premium tier at £199/mo and 23% of that segment upgraded immediately."
Premium Adoption
23%
ARPU Increase
£47 → £91
MRR Added
+£34k
500+
Companies Trust Mowt
$2B+
Revenue Tracked
99.9%
Uptime SLA
4.9/5
Customer Rating
See why fast-growing SaaS companies choose Mowt for subscription analytics.
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