Insights
For
Growth.
Deep dives into SaaS metrics, subscription mechanics, and growth strategies.
Featured Article
Quick Saas Ratio - Explained
Learn how to calculate SaaS Quick Ratio, what benchmarks to aim for, and practical ways to improve this critical growth efficiency metric.
Recent Articles
What is Deferred Revenue and Why It's a Liability
Learn what deferred revenue means for SaaS companies, why accountants treat it as a liability, and how to handle it properly in your subscription business.
SaaS Customer Onboarding: A Practical Playbook
Most SaaS teams treat onboarding like a help center plus a few emails. Then they act surprised when churn stays high. Here is a simple way to treat onboarding like part of the product, not an afterthought.
Stripe Merchant of Record: The New King of SaaS Payments?
Stripe has officially entered the Merchant of Record game. With the acquisition of Lemon Squeezy and JR Farr at the helm, here's why Stripe Managed Payments is the new default for SaaS.
The 2025 UK Budget: A Founder's Reality Check
The government wants you to believe this Budget backs British tech. But if you're actually building a company here, the picture looks different.
The Truth About MRR: What Most SaaS Founders Get Wrong
Most founders track MRR wrong. Learn why Monthly Recurring Revenue is more nuanced than you think, and how to decompose it into actionable growth levers that actually move the needle.