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Brand

Brand & media kit

Logos, colours and type for anyone writing about, partnering with, or building on Mowt. Grab the assets below and keep us looking sharp.

Download logo (SVG) Download icon (SVG)
Logo
Mowt
Mowt
Mowt Logo
Logo
Primary lockup (icon + wordmark)
SVG ↓
Mowt Icon
Icon
App & avatar mark
SVG ↓
Mowt Icon tile
Icon tile
Mark on a cream tile
SVG ↓
Mowt Wordmark
Wordmark
Type only
SVG ↓
Please do
  • Give the logo room — keep clear space of at least the icon height on every side.
  • Use the navy logo on light backgrounds and the cream logo on dark ones.
  • Scale it proportionally; the icon and wordmark are locked together as one lockup.
Please don’t
  • Don’t recolour the logo or change the honey period.
  • Don’t stretch, squash, rotate, outline or add shadows to the marks.
  • Don’t set the logo on a busy photo or a low-contrast colour.
Colour

Navy & honey, on warm ivory.

A finance-grade palette: deep navy carries the data and the calls to action, honey marks the upside, terracotta the downside — all floating on a warm cream canvas.

Cream
#F5F1E8
Page canvas
Ink
#1A2236
Primary text · dark sections
Accent navy
#2A3D63
Buttons · links · data lines
Honey
#C98A3B
Accent · positive / up
Terracotta
#C2533B
Negative · churn / down
Hairline
#E4DCCB
Borders · dividers
Typography

Three typefaces, one voice.

All three are free on Google Fonts. Plus Jakarta Sans sets the headlines, Hanken Grotesk carries the reading copy, and Inconsolata (with tabular figures) handles every number, label and code sample.

Plus Jakarta Sans
Display & headings · Bold 700 · Extrabold 800
Google Fonts ↗

Know your numbers.

Hanken Grotesk
Body copy · Regular 400 – Bold 700
Google Fonts ↗

Real-time subscription analytics for SaaS founders, finance teams and the board.

Inconsolata
Data, labels & code · Regular 400 – Semibold 600
Google Fonts ↗

MRR $128.4k · NRR 112% · CHURN 2.1%

Press

Writing about Mowt?

For interviews, fact-checks, screenshots or anything not covered here, reach the team and we’ll get back to you fast.

Contact the team press [at] mowt.com