MRR
Articles and insights related to MRR.
SaaS revenue forecasting: how to project MRR and ARR from movement rates
Forecast MRR and ARR bottom-up from the five revenue movements and cohort retention, not a single growth multiplier. Worked 12-month example and error math.
How to calculate MRR: the formula, the 9 revenue movements, and the mistakes that break it
Calculate MRR: the formula, normalization rules, the nine revenue movements, and the five errors (discounts, tax, usage, trials) that break it.
MRR vs ARR: the difference, when to use each, and how to convert
MRR vs ARR explained: the difference, how to convert MRR to ARR, when ARR equals MRR times 12 lies, and which number to use for ops vs the board.
Quick Saas Ratio - Explained
Learn how to calculate SaaS Quick Ratio, what benchmarks to aim for, and practical ways to improve this critical growth efficiency metric.