Track average revenue per user across plans and segments, and see whether your pricing is actually moving up and to the right.
Start free trialARPU tells you how much each account is worth on average, and its trend tells you whether pricing and packaging are working. Mowt computes ARPU from your real recurring revenue and account counts, and lets you slice it by plan and segment to spot where expansion is happening.
A blended ARPU hides too much. Mowt breaks it down by plan, region, and cohort so you can see which customers are worth more.
Watch ARPU move over time to judge whether price increases and upsells are landing.
Rising ARPU within a cohort means existing customers are spending more — a leading indicator of healthy net revenue retention.
Because LTV depends on ARPU, an accurate ARPU makes every downstream unit-economics number trustworthy.
A live, read-only view rebuilt straight from your Stripe data — no exports, no manual reconciliation.
Mowt reads recurring revenue and active account counts from your data.
Average revenue per account is calculated and split by plan and segment.
ARPU updates as revenue and accounts change, on web and mobile.
ARPU is recurring revenue divided by the number of active accounts over a period, measured from your real Stripe data. Mowt also splits it by plan and segment. See our ARPU definition.
It depends on your model. For most B2B SaaS, revenue per paying account is the more meaningful figure, which is what Mowt reports by default.
A rising ARPU within an existing cohort signals successful expansion and pricing, while a falling ARPU can warn of discounting or downgrade pressure before it shows up in MRR.
Connect your Stripe account and see your real MRR, churn, and LTV in real time — on desktop and mobile.
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