Annual recurring revenue derived from the same normalized MRR your board already trusts — no separate spreadsheet.
Start free trialARR is the headline number investors ask for. Mowt derives it directly from normalized MRR, so it always reconciles with the rest of your metrics. Monthly and annual plans, proration, and discounts are all accounted for, and the figure updates in real time.
ARR is normalized MRR times twelve, built on the same engine, so your annual and monthly figures never disagree.
Annual subscriptions contribute the right recurring amount, without distorting the month they were billed.
See your current ARR run-rate and how it has trended, so you know whether you are on pace for the year.
Export a number you can put in front of investors without caveats or manual reconciliation.
A live, read-only view rebuilt straight from your Stripe data — no exports, no manual reconciliation.
Mowt builds normalized MRR from your subscription history.
Annual recurring revenue is calculated from that MRR, keeping both figures consistent.
Your ARR updates in real time and is available on web and mobile.
ARR is the annualized view of recurring revenue — typically normalized MRR multiplied by twelve. They describe the same revenue at different scales. See our ARR definition for detail.
No. An annual plan contributes a steady recurring amount. Mowt normalizes it so neither MRR nor ARR jumps in the month the invoice was raised.
Yes. Both are built from the same normalized engine, so they always agree — there is no separate ARR calculation to drift out of sync.
Connect your Stripe account and see your real MRR, churn, and LTV in real time — on desktop and mobile.
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