Separate revenue churn from logo churn, split voluntary from involuntary, and see the dollars at risk before they leave.
Start free trialChurn is not one number. Mowt tracks gross and net revenue churn alongside customer (logo) churn, and isolates involuntary churn from failed payments. You see not just that revenue left, but which kind, from which segment, and what is at risk next.
Track the revenue you lost and the revenue you recovered through expansion in the same view, so negative net churn is obvious when you have it.
Failed payments and dunning are separated from deliberate cancellations, because the fix for each is completely different.
Surface accounts in active dunning or with declining usage so you can act before the cancellation, not after.
Break churn down by plan, region, or acquisition source to find where retention is actually failing.
A live, read-only view rebuilt straight from your Stripe data — no exports, no manual reconciliation.
Mowt reads cancellations, failed payments, and retries directly from your Stripe data.
Each lost subscription is tagged as voluntary or involuntary and folded into gross and net churn.
Live churn rates and at-risk revenue update as events occur, on web and mobile.
Customer (logo) churn counts how many accounts cancelled. Revenue churn measures the MRR those accounts represented. A single large account leaving barely moves logo churn but can dominate revenue churn. Mowt tracks both — see our churn rate guide.
Yes. Failed payments and dunning are tracked separately from deliberate cancellations, so you can tell whether you have a product problem or a billing problem.
Yes. When expansion revenue from existing customers exceeds the revenue lost to churn, net revenue churn goes negative, and Mowt surfaces it clearly.
Yes. Churn can be segmented by plan, region, acquisition source, and other attributes to pinpoint where retention is weakest.
Connect your Stripe account and see your real MRR, churn, and LTV in real time — on desktop and mobile.
No credit card required · Connect Stripe in 1 click
No credit card required. Connect Stripe in 1 click.
We're building iOS and Android apps that'll bring your metrics everywhere.
Our mobile apps are currently in active development. Follow us on social media for updates and be the first to know when they launch.