See exactly when each signup cohort drops off, and whether your retention is improving month over month.
Start free trialCohort grids group customers by when they joined and follow each group over time. Mowt builds them from your real subscription history so you can see whether last quarter's cohorts retain better than last year's — and where in the lifecycle people leave.
View cohorts by customers retained or by revenue retained, since a cohort can shrink in count while growing in dollars.
The grid makes it obvious whether churn clusters in month one, month three, or after the annual renewal.
Compare recent cohorts against older ones to confirm whether retention work is actually paying off.
Build cohort grids for a specific plan or channel to see which acquisition source retains best.
A live, read-only view rebuilt straight from your Stripe data — no exports, no manual reconciliation.
Mowt groups your customers into cohorts by signup period from their full history.
Every cohort is followed month by month for both retained customers and retained revenue.
The retention grid updates as cohorts age, on web and mobile.
It groups customers by when they signed up and shows how many remain in each subsequent month. Reading down a column tells you how a given period's customers behave over their lifetime.
Yes. Mowt builds both grids, because a cohort can lose customers while net revenue grows through expansion — net revenue retention can exceed 100%.
Compare recent cohorts against older ones in the same grid. If newer rows hold their retention longer, your retention efforts are working.
Yes. Apply a segment filter and Mowt rebuilds the cohort grid for just that plan, region, or acquisition source.
Connect your Stripe account and see your real MRR, churn, and LTV in real time — on desktop and mobile.
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