Know what a customer is worth over their full lifetime — by segment — so you can spend on acquisition with a straight face.
Start free trialLTV is only useful if it reflects your actual retention and ARPU, not a textbook formula. Mowt computes LTV from your real churn and average revenue per account, and lets you break it down by segment so the number means something for each kind of customer you acquire.
Lifetime value is derived from your observed ARPU and churn rate, not assumptions, so it tracks reality as your business changes.
A self-serve customer and an enterprise account have wildly different lifetimes. Mowt computes LTV per plan, region, or cohort instead of one blended average.
Pair LTV with what you spend to acquire customers to see whether your unit economics actually work.
Watch LTV move as retention improves or pricing changes, rather than recalculating by hand each quarter.
A live, read-only view rebuilt straight from your Stripe data — no exports, no manual reconciliation.
Mowt pulls the subscription history it needs to measure ARPU and churn accurately.
Lifetime value is calculated from your real average revenue and churn, then split by segment.
LTV updates as your data changes, and you can compare it across cohorts and plans.
At its simplest, LTV is ARPU divided by customer churn rate, both measured from your real Stripe data. Mowt refines this by segment and cohort rather than using one blended average. See our LTV definition for the formula.
Because retention and ARPU vary. An annual enterprise plan with low churn has a far higher LTV than a monthly self-serve plan with high churn. Blending them into one number hides that, so Mowt lets you split it.
Yes. Mowt presents LTV so you can hold it against CAC and judge whether each segment is worth acquiring at your current spend.
Yes. As churn and ARPU shift in your real data, Mowt recomputes LTV without manual spreadsheet work.
Connect your Stripe account and see your real MRR, churn, and LTV in real time — on desktop and mobile.
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