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Deep Dive

Segmentation.

Slice every metric by plan, region, or acquisition channel and stop guessing which customers are actually driving growth.

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A blended MRR or churn number averages away the truth. Mowt lets you segment any metric by plan, region, billing interval, or acquisition source, so you can answer specific questions — which plan churns, which region expands — instead of staring at a total.

What it does

Built to answer real questions.

01

Segment any metric

MRR, churn, LTV, ARPU, and cohorts can all be filtered by the same attributes, so the whole dashboard answers your question.

02

Stackable filters

Combine filters — Pro plan, EU region, paid acquisition — to isolate exactly the cohort you care about.

03

Compare side by side

Put two segments next to each other to see which is growing faster or churning harder.

04

Find the real driver

Surface the plan or channel quietly responsible for most of your growth, or most of your churn.

In the product

See it the way Mowt shows it.

A live, read-only view rebuilt straight from your Stripe data — no exports, no manual reconciliation.

Active filters
Plan: Pro Region: EU Source: Paid + Add filter
Segment MRR
$12.4K
Churn
1.7%
ARPU
$188
How it works

From Stripe to insight.

01

Connect Stripe

Mowt ingests subscription data along with plan, geography, and metadata.

02

Pick your filters

Apply and stack filters to define the segment you want to examine.

03

Read the answer

Every metric recomputes for that segment instantly, on web and mobile.

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FAQ

Frequently asked questions

What can I segment by in Mowt?

Plan, billing interval, region, acquisition source, and customer metadata passed through from Stripe. Filters can be stacked to isolate a precise cohort.

Does segmentation apply to all metrics or just MRR?

All of them. The same filters apply to MRR, churn, LTV, ARPU, and cohort views, so your entire dashboard reflects the segment you select.

Can I compare two segments directly?

Yes. Mowt lets you place segments side by side to compare growth, churn, and value rather than checking them one at a time.

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See your
deep dive metrics live.

Connect your Stripe account and see your real MRR, churn, and LTV in real time — on desktop and mobile.

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