Measure how many trials turn into paying subscribers, where they stall, and what each trial cohort is really worth.
Start free trialTrials are the top of your recurring-revenue funnel, and small swings in conversion move MRR more than almost anything else. Mowt tracks trial starts, conversions, and drop-offs from your Stripe data, so you can see your true trial-to-paid rate and how it trends.
Mowt counts trials that convert into paid subscriptions, not just signups, so your conversion rate reflects real revenue.
See whether this month's trials convert better than last month's, and whether a pricing or onboarding change moved the rate.
Identify trials that expire without converting so you know the size of the opportunity you are leaving on the table.
Break trial conversion down by plan or acquisition source to find where your best-converting traffic comes from.
A live, read-only view rebuilt straight from your Stripe data — no exports, no manual reconciliation.
Mowt reads trial starts, conversions, and expirations directly from your subscription data.
Trials are matched to their outcomes and rolled into a true conversion rate by cohort.
Conversion trends update live, so you can see the impact of changes quickly.
A trial converts when it becomes a paid subscription. Mowt measures the share of trials that actually start paying, rather than counting raw signups, so the rate ties back to revenue.
Yes. Conversion is tracked by cohort, so you can compare trials that started before and after a pricing or onboarding change and see the effect.
Yes. Expired trials that never converted are surfaced so you can size the missed opportunity and segment it by plan or source.
Connect your Stripe account and see your real MRR, churn, and LTV in real time — on desktop and mobile.
No credit card required · Connect Stripe in 1 click
No credit card required. Connect Stripe in 1 click.
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